The Limacol Caribbean Premier League (CPL) has exciting news to share as it announces a partnership with the acclaimed sportsbook Unibet, which will now serve as the Official Betting Partner of the CPL. This collaboration also brings Unibet on board as an official sponsor of the St. Lucia Zouks franchise, known for its roster of international cricket stars including Kevin Pietersen, Ross Taylor, and the inspirational captain Darren Sammy.
As the Official Betting Partner, Unibet is set to provide CPL fans with a wide array of betting opportunities. This will include an extensive selection of in-play ball-by-ball betting options, allowing enthusiasts to engage with the action in real-time. Furthermore, fans can also indulge in unique betting choices such as predicting the number of sixes hit in the CPL, estimating the length of the longest six, and even placing head-to-head bets on the performance of renowned big hitters like Chris Gayle and Kevin Pietersen.
This partnership underlines the continuous growth of the CPL, often celebrated as the ‘Biggest Party in Sport,’ as it enters its third year with a burgeoning reputation. Unibet, a prominent player in the online gambling industry with a customer base exceeding 10 million across more than 100 countries, is already an established betting partner for numerous high-profile sporting events. Notably, Unibet proudly counts former world number one ranked bowler, Graeme Swann, among its ambassadors and is now thrilled to add the CPL to its portfolio.
Pete Russell, Chief Operating Officer of the CPL, expressed his enthusiasm for this development, stating, “CPL continues to go from strength to strength, and partnering with a renowned international brand like Unibet, with its strong cricketing credentials, speaks volumes for our growing reputation. This collaboration will give our fans and our viewers at home even more ways to enjoy the excitement of what promises to be the most gripping CPL season yet.”
Phillip Manzi, Unibet UK Country Manager, echoed the sentiment of excitement, noting, “We are passionate about Cricket at Unibet, and as the Biggest Party in Sport, the CPL perfectly matches our friendly, passionate and expert brand values. As the official betting partner, we look forward to providing CPL fans with a variety of exciting and innovative bet types while allowing people to bet live in-play, with ball-by-ball betting. We are delighted to be involved and to ensure Unibet is THE place to go for all bets on the CPL 2015.”
The CPL 2023 promises to be an exhilarating cricket spectacle, featuring global cricketing icons like Kevin Pietersen, Jacques Kallis, and Shahid Afridi alongside the Caribbean’s finest talents such as Chris Gayle, Darren Sammy, Kieron Pollard, and Dwayne Bravo. The tournament is scheduled to commence in Barbados on Saturday, June 20th.
Last year’s CPL garnered a substantial global audience of over 65 million viewers, and this year’s edition is expected to surpass that figure. Cricket enthusiasts worldwide continue to be drawn to the CPL, attracted by the high-quality on-field action and the unique party atmosphere that surrounds the tournament off the pitch.
